EcoAlign conducted a total of 1,000 online interviews in October 2008. The sample is balanced to match the U.S. population by age, gender, region and ethnicity. This fifth EcoPinion Survey focuses on consumers and climate change: customer feelings and levels of personal responsibility in regard to reducing climate change, willingness to take action and what type of actions, perceptions of costs, who should pay and how new revenue should be used.
EcoPinion
EcoPinion is a bimonthly, proprietary research series focused on macro-level assessments of consumer values, drivers and behavior around energy and environmental needs. The survey targets 1,000 people matching the U.S. population by age, gender, region and ethnicity. The surveys indicates various examples of the gap that providers have to fill through marketing.
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Recent EcoPinion Reports
- Climate Change and Consumers: The Challenge Ahead
- Banking the Green: Customer Incentives for EE and Renewable
EcoAlign, a strategic marketing agency focused on energy and the environment, conducted a total of 1,000 online interviews in July 2008. The sample is balanced to match the U.S. population by age, gender, region and ethnicity.
This fourth EcoPinion Survey focuses on customer incentives: what type of incentives or promotions will motivate customers to adopt green offerings or program offerings, and how companies, particularly utilities, should deliver and drive customer awareness of customer incentives.
- Branding Green But Seeing Red: Consumer Perceptions of Green Brands
The third EcoPinion Survey focuses on branding; how companies and utilities prove and talk about their level of environmental commitment to the consumer and, conversely, the level of awareness of consumers around these brands.
The second EcoPinion Survey provides further evidence of a green gap between willingness to adopt or purchase green products, services and technologies, and consumer value perceptions around those offerings.
The first issue of EcoPinion surveyed a total of 1,000 customers matching the U.S. population by age, gender, region and ethnicity. The survey confirms a green gap exists between the communications and language commonly used by companies and stakeholders in the energy and environment space and customers’ understanding, acceptance and perceptions of value around terms such as energy efficiency, energy conservation, demand response, smart energy and clean energy.
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