In sustainable and green marketing the initiative is the message

a_fabbri — Wed, 12 Nov 2008 23:35:28 -0500

Talk is cheap, and green talk is increasingly being perceived as green washing. The government and corporations – those who can lead and pay – need to seriously plan and execute internal energy efficiency or other sustainable initiatives that show real, tangible and visible outcomes to their employees and external audiences, especially at a local level.

EcoPinion Survey, “Consumers and Climate Challenge,” Points to Immense Challenge Ahead for President Obama

a_fabbri — Wed, 12 Nov 2008 16:52:38 -0500

EcoAlign, a strategic marketing agency focused on energy and the environment, today released the results of the fifth EcoPinion Survey on consumers and climate change.

Environmentalists Need To Get On Message

Jamie Wimberly — Sun, 19 Oct 2008 22:48:29 -0400

I am really excited about the launch of Project Energy Code. The first report by Dr. Trench really got me thinking about the growing tension between consumers and the tactics/ messaging used by mainstream environmental groups.

My personal impression is that “environmentalism” has been captured by environmental groups pursuing a legalistic, political approach that is all about numbers. That’s needed, to be sure. But it is far removed from the values and human side of things, however messy that is.

EcoAlign Releases Report, “Cultural Stumbling Blocks to Greater Household Energy Efficiency,” Available At No Charge

a_fabbri — Wed, 15 Oct 2008 22:09:42 -0400

EcoAlign, a strategic marketing agency focused on energy and the environment, today launched Project Energy Code by releasing the first report, “Visibility, Ambivalence and Trust: Cultural Stumbling Blocks To Greater Household Energy Efficiency,” written by renowned cultural anthropologist Dr. Pippa Chenevix Trench.

Reconnecting To The American Pioneering Spirit

a_fabbri — Fri, 10 Oct 2008 11:11:17 -0400

Last week I spoke at the Green Media Show in Boston. It was a nice conference full of bright professionals eager to share their views, talk about their experiences and focused on making a difference.

The green gap: why aren't followers following the leaders?

a_fabbri — Wed, 10 Sep 2008 12:07:54 -0400

Each day, the media is flooded with polls showing strong stated propensities from businesses and people towards more sustainable lifestyles and practices. And yet, actual behavior doesn’t reflect stated intentions. Why?

After Nature

Jamie Wimberly — Wed, 27 Aug 2008 15:05:38 -0400

Smoke. Dirt. Burnt offerings. I went to the “After Nature” exhibit at the the New Museumin NYC this weekend. As the brochure states, the exhibit “surveys a landscape similarly darkened by uncertain catastrophe.”

Banking the Green - The Role of Customer Incentives for Energy Efficiency and Renewable Energy

a_fabbri — Mon, 18 Aug 2008 15:59:16 -0400

EcoAlign, a strategic marketing agency focused on energy and the environment, today released the results of the fourth EcoPinion Survey on what type of incentives or promotions will motivate customers to adopt clean and green offerings.

The fourth EcoPinion Survey highlights the fact that consumers care first and foremost about saving money when thinking about energy efficiency or renewable energy offerings.

Focus Groups Are Dead!

a_fabbri — Mon, 04 Aug 2008 00:00:00 -0400

An executive said during a meeting with a definitive and resolute tone while talking about a green messaging platform. That’s his opinion, but the statement reflects an underlining frustration with relying too much on what customers say during these group discussions. Why?

Branding Green But Seeing Red,” Highlights Lack Of Consumer Awareness And Acceptance Of Green Brands

a_fabbri — Sun, 09 Mar 2008 17:58:17 -0400

EcoAlign, a strategic marketing agency focused on energy and the environment and an affiliate of DEFG LLC, today released the results of the third EcoPinion survey on green brands and brand messaging.

The third EcoPinion Survey highlights the fact that very few brands have any resonance in the market for green products and services. Consumers largely have a neutral, wait-and-see stance on company commitments and leadership on renewable energy, energy efficiency and the environment.