Blog: Life in the Green Lane

Talk is cheap, and green talk is increasingly being perceived as green washing. The government and corporations – those who can lead and pay – need to seriously plan and execute internal energy efficiency or other sustainable initiatives that show real, tangible and visible outcomes to their employees and external audiences, especially at a local level.

Last week I spoke at the Green Media Show in Boston. It was a nice conference full of bright professionals eager to share their views, talk about their experiences and focused on making a difference.

Each day, the media is flooded with polls showing strong stated propensities from businesses and people towards more sustainable lifestyles and practices. And yet, actual behavior doesn’t reflect stated intentions. Why?

Smoke. Dirt. Burnt offerings. I went to the “After Nature” exhibit at the the New Museumin NYC this weekend. As the brochure states, the exhibit “surveys a landscape similarly darkened by uncertain catastrophe.”

An executive said during a meeting with a definitive and resolute tone while talking about a green messaging platform. That’s his opinion, but the statement reflects an underlining frustration with relying too much on what customers say during these group discussions. Why?