Project Energy Code
EcoAlign was launched to understand, document and develop strategies to close the “green gap” between consumers’ stated intentions and their actual purchasing behavior in connection to energy consumption and the environment. We deeply believe that for the “green gap” to be addressed a massive societal behavioral change is required, one that will be driven by more than good green products. For this reason, EcoAlign is now working with social scientists to start a discussion on customer behavior towards sustainable energy consumption and conservation by identifying emotional, social, instinctual, psychological, subconscious codes that shape human actions and perceptions. This initiative is called “Project Energy Code.”
news feed ›
