Lunera Lighting

How we brought an LED lighting fixture startup to market in 6 months
The challenge:

We know how difficult it is to launch a new business. Like all start ups, this LED company faced daunting challenges spanning across all sides of the business. EcoAlign partnered with the company in every step of the way developing a path that helped the management to bring its vision for ground-breaking LED fixture solutions alive with economic efficiencies, solid business practices and innovative marketing thinking.

Our solution:

Solution:

  • Financial advisory services around raising seed round of capital and cash contributions
  • Competitive analysis
  • Marketing strategy and resource planning
  • Brand positioning
  • Messaging
  • Corporate naming
  • Corporate logo
  • Web site
  • Media
  • Launch activities at Light Fair 2008, Las Vegas
Lunera Lighting

view a slide show of this project ›
Conclusions:
EcoAlign worked with the start up’s management to bring to market a very high-quality LED product in 6 months. The work demonstrates EcoAlign’s ability to leverage its knowledge of the energy space with marketing creativity and strategic thinking. The combination between venture services through DEFG Ventures and marketing proved to be critical to build a compelling story for potential investors and being able to execute it in the market place.
Project Type:
Bringing an LED startup to market
EcoAlign worked with the start up’s management to bring to market a very high-quality LED product in 6 months.